Content. Collaboration. Technology. Governance.
DOCUMENT STRATEGY FORUM '15 - MAY 12-14 Hyatt Regency, Greenwich, CTFollow us on TWITTER!Find us on FACEBOOK!Find us on LinkedIn!
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There's a Paradigm Shift Taking Place...Is Your Strategy Ready?
Today's proliferation of information is shaking up your business and forcing you to get serious about your strategy.
No matter what you call it—Content Strategy,
Document Strategy or Information Management
Strategy—your business success is directly
tied to next-generation content strategies that
meet your business goals, deliver superior
customer experiences and make you work better
as an organization.

 

The 4 Core Departments We Speak To...

CUSTOMER ENGAGEMENT SPONSOR
HP

CONFERENCE PARTNERS
DOCUMENT Media
Mailing Systems Technology
Doculabs
BFMA Business Forms Management Association

SUPPORTING ORGANIZATIONS
CMS WIRE
ECM Connection

Fierce Content Management
Output Links

PRODUCED & MANAGED BY
Produced and Managed by Event Evolution

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  • Content Management/Creation: Those involved in the process of creating content & communications, whether print or electronic.
  • Compliance Controls: Those involved in getting content & communications approved and ready for distribution.
  • Production Automation: Those involved in triggering the actual distribution of content & communications, be it print or electronic medium.
  • Response/Customer Service: Those involved in responding to customer inquiries based upon the communication that was issued.
  • Analytics: Those involved in analyzing the effectiveness of all communications that have been sent out.
  • Business/Internal: Those involved in supporting the business information life cycle, from creation/ingestion, to sharing and using, to disposition and archiving.
  • IT Platforms: Repository owners, integration owners, business application owners or user-interface owners.
  • Compliance: Those involved in records management, information governance or e-discovery.
  • Business Process Owners: Those responsible for optimizing core content-centric business processes.
  What is Content Strategy?
We’ve enlisted a group of your peers to take on the task of setting the industry standard for what “content” means in our world. We’re happy to say that the tribe has spoken.

Any information that is intended for business stakeholders, from customers and partners to internal business users. This includes everything from branding, marketing, voice files and the document template (or the “container”) where these “words” reside, to emails, reports, project documents, policies, blog posts, presentations, text messages or IMs. Content is how we interact with customers, partners and employees through the business information that is shared with them, sent to them, collaborated with or communicated to them.

 

The Content Strategy Matrix


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