The editors of DOCUMENT magazine, in partnership with the DOCUMENT Strategy Forum Conference Advisory Board, have put together the industry's most comprehensive educational conference.

Developed to cover four distinct segments of the transactional document life cycle, the conference includes: All-Day Workshops, Case Studies, Panel Discussion, Roundtables and In-Depth Sessions all geared towards presenting the latest trends, techniques and management strategies designed to help create, deliver and manage a better performing transactional document.

BFMA Forms and Technology Conference Co-Location
Understanding that 85% of all transactional/TransPromo generated documents have to start with a form, co-locating DOCUMENT Strategy Forum with the BFMA Forms and Technology Conference was a natural fit. What does this mean to you? Well, as a registered DOCUMENT Strategy Forum attendee, you'll be given access to any of the sessions taking place at the BFMA Forms and Technology Conference. The combined conference will offer seven tracks and feature more than 60 sessions and workshops over a three-day period to choose from.

DOCUMENT STRATEGY (S)
It's pretty clear that a document strategy is vital to a project's success for most organizations. What's not so clear is how to create that strategy in the first place. Much like document management, the term document strategy is thrown around loosely, but few are aware of what this strategy will actually look like. Who will be involved in the project, how much senior-level buy-in do you need, what are the check points of the initiative, and what are the measures of success? Questions, like these, are often unanswered. However, in an evolving customer communications market, building a focused and concrete strategy is as important as your bottom line.     

Session Topics Include:
Business process improvement, ROI, multi-channel delivery, marketing communications, transactional document market, campaign management, customer communications, personalization, data management, metrics, corporate buy-in.

TECHNOLOGY APPLICATION (T)
The relationship between technology and today's information culture seems to be so interconnected, it's hard to distinguish one without the other. With the proliferation of social networking sites, such as Facebook and Twitter, and constant connectivity of most consumers, the adoption rates of information technology are only growing. Companies now must meet these new expectations while seamlessly integrating technologies within their business infrastructure. This is certainly no small feat. No matter the challenges, organizations will need to keep pace with consumers' adoption of emerging technologies and communication channels.

Session Topics Include:
SharePoint 2010, capture, security implementation, cloud computing, social networking, collaboration, document technologies, payment posting, electronic signatures, regulatory compliance, enterprise content management, records management, document life cycle, document management.  

PRINTING & OUTPUT (P)
The printed document is not extinct. In fact, regulations are now mandating companies send written correspondence to their customers. Now more than ever, document producers will have to efficiently and cost-effectively manage their output of customer communications. Companies are still struggling to balance their budgets, meet regulatory compliance and deliver customer-centric communications. To meet these challenges, operations will need to think out-of-the-box and across the life cycle of the document. Organizations will need to maximize their resources and offer innovative solutions to create a real return on investment.

Session Topics Include:
TransPromo, document outsourcing, automated document factory, sheet-fed presses, delivery, document tracking, fleet management, print service value chain, legacy print streams, inkjet printing, continuous feed printer, post-composition, document re-engineering, production workflows, color printing, managed print services, black and white printing.

MAILING OPTIMIZATION (M)
With more than 41 billion transactional/TransPromo documents being delivered via the traditional mail stream, the corporate mail center is vital to a company's effort to create efficient document life cycles. With a higher cost burden than ever before, mailing processes must be more precise, timely and optimized to meet regulatory, customer and bottom line demands. Document producers and mail professionals will need to understand their interrelated roles within the mail strategy and optimization initiatives to meet these demands.

Session Topics Include:
Enterprise-wide address management, future of mail, Intelligent Mail Barcode, Move Update compliance, error-free mail, digital mail systems, c-level investment, green initiatives, Six Sigma applications, addressing, process control for mail services costing, mapping current processes, key indicators for new technology investments, integrating mail with other corporate departments.

FORMS MANAGEMENT & DESIGN (F)
Forms management principles involve work skills consisting of cost benefit analysis, consultation, project management, and environmental and safety awareness.  Forms administration involve version control, identification systems, filing systems, software distribution, warehousing, standards, tracking, operating procedures, obsolescence, forms libraries, business continuity, procurement, and inventory management.
 
Session Topics Include:
Design principles including graphics, use of color, typography, plain language, graphical user interface and techniques, general layout principles for paper and electronic form design including manufacturing considerations, printing specifications, interface design, field formatting, masks, data validation, and development specifications.
 
TECHNOLOGY/PROCESS/WORKFLOW (W)
Technology principles include electronic technologies involving digital demand imaging, recognition systems, post processing, data merge printing and production principles.  This also includes systems architecture involving hardware, operating system, networks, communication systems, and applications software.

Session Topics Include:
Process and workflow consisting of assessment of objectives and project scope, fact finding, data organization, analysis, solution development, recommendations, implementation, and follow-up and evaluation.
 
PROCESS AUTOMATION AND COMMUNICATIONS (A)
Adobe® LiveCycle® Enterprise Suite 2 (ES2) software can help you extend the value of existing back-end systems by enabling developers to build and deploy applications quickly and easily, and by empowering business users to manage application environments based on their specific needs. With Adobe LiveCycle ES2, you can make it easier for people to interact with information through intuitive user experiences, improve efficiencies through business process automation, and enhance customer service through personalized communications management. Sessions A701 – A708 will explore specific Adobe LiveCycle technology as well as showcase key Adobe Partner solutions and case studies.