Those involved in the process of creating content & communications, whether print or electronic.
Those involved in getting content & communications approved and ready for distribution.
Those involved in triggering the actual distribution of content & communications, be it print or electronic medium.
Those involved in responding to customer inquiries based upon the communication that was issued.
Those involved in analyzing the effectiveness of all communications that have been sent out.
Those involved in supporting the business information life cycle, from creation/ingestion, to sharing and using, to disposition and archiving.
Repository owners, integration owners, business application owners or user-interface owners.
Those involved in records management, information governance or e-discovery.
BUSINESS PROCESS OWNERS:
Those responsible for optimizing core content-centric business processes.